Advantages Of Implementing Salesforce Marketing Cloud In An Education Institution
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services.
With the help of it, you can create personalized, cross-channel journeys that deliver an extraordinary brand experience. You can connect with your clients across almost any channel, be it email marketing solutions, mobile solutions, journey builder, web studio solutions, social studio solutions, advertising solutions, etc. You can also personalize your customer journey via journey builder platform which will help you to trigger sending emails, measuring your marketing campaign results & insights, and help you in mapping applications and products to your customer journey.
You can also install applications on HubExchange, a platform developed for marketers to download various applications built on the marketing cloud.
Salesforce Marketing Cloud is overall a platform that helps customers achieving massive customer success and enables people in the world of marketing to drive productive business results.
Today we’ll be looking at the advantages of implementing Salesforce Marketing Cloud in the “Education Industry.” To understand this better, we’ll be taking an example of a “Large Education Institution” (LEI), who saw their business and work completely transform after the introduction of Salesforce Marketing Cloud in their Higher Education Institution.
So, what do you do after you’ve bought Marketing Cloud?
Your first step must be to buy the Premier Support plan. It completely justifies its cost and significance!Premier Support will provide you with a list of virtual accelerators. You can sign up with them and send an invitation to as many stakeholders on your team as you would like to. They vary in topic and provide you with a committed executive to customize the content & delivery to meet the expectations of your team. The LEI took three such cases!Training is always exceptional when a consultant delivers virtual modules in person, although the accelerators have been a superb addition to these. After going through the list of topics provided with Premier Support, the LEI allotted a few hours of consulting to trainings that were not obtainable there to seek the most from both the resources. The LEI recommends this practice to you as well.
Secondly, you must build an internal Marketing Cloud implementation committee. The LEI’s marketing committee consists of about 6 people who have led the short listing of Salesforce Marketing Cloud, serve as administrative sponsorship for both Salesforce and Marketing Cloud, 2 of them being Salesforce Administrators, and their internal marketing team.
Thirdly, the LEI then drafted the scope of work as they knew they’d be needing an implementation partner to help them navigate to get things started. Even though the LEI had 2 Salesforce admins, they lacked the entire tech-savvy knowledge, time and resources needed to configure Marketing Cloud & set-up the basic integration via Sales Cloud. Apart from the LEI’s technical requirements, they had a few “high priority” tasks which they needed to start working on immediately with the support of a consultant. It comprised of leveraging journey builder for their PT MBA recruitment/hiring pipeline, creating a cloud page, which would replace their website’s potential student enquiry form, and its training. As the LEI did not have any prior experience regarding the Marketing Cloud, training was essential for them.
But what does it take to have a successful partnership?
- Take time & make your decision. The LTE preferred to schedule their meetings & trainings in advance, and often visualized their roadmap. You must know what you need for your relationship with your partner to be a success. Take your time and then make your decision.
- Talk to your implementation partner about what you require to be successful. As you are investing a lot of money, time, and resources, therefore you should expect quick and efficient results from your partner. You must set-up a 30-minute weekly meeting so there is a committed time on the calendar for us to discuss business requirements.
- Get a side hustle. A side hustle is a little project you need to run on Marketing Cloud outside of the extent of your agreement with your Salesforce implementation partner – and it should be small. The LEI had some extremely goal-oriented projects to our extent of work that would require some serious energy. Fortunately, some portion of what made the LEI so exceptional was their partners, especially in our area of expertise we call the Masters Program Office. This gathering is devoted to supporting more than 1,500 graduate students from around the globe accomplish academic, individual and expert achievement. They got used to working on Marketing Cloud in a matter of weeks and worked their whole week by summer email campaigns to approaching students and made brilliant, customized templates to welcome their new students into the LEI community. We did this project, for the most part, ourselves, learnt a lot about Marketing Cloud, and had our Salesforce consulting partners help us during need.
The LEI wanted to train their users on how to use Salesforce Marketing Cloud, instead of training them on Salesforce Marketing Cloud! The LEI did not want their users to learn the numerous ways through which they could extract contacts into Marketing Cloud, but instead they wanted their users to learn the one way through which they could dictate their organizational business procedure.
The LEI tells us that the implementation would not be completely accurate. At the end of the day, you would be having a lot of problems, malking calls to your Salesforce implementation partner for the things that you are not able to figure out. But every crazy moment you go through is totally worth it, as after all you’re transforming the way you do your business.
The LEI tells us that, if you require any minute of last minute confidence, you can always conduct a small successful email campaign which has a massive impact as a side hustle. It is also a brilliant way of presenting the potential of Marketing Cloud using your own information, and not depending on demonstration videos to make your stakeholders believe that this is totally worth it!
To end this on a good note, the LEI said to build a community of Salesforce Marketing Cloud users within your company. If you are already reading this article, you’re already a part of the bigger Salesforce community, but are most of your users as well?
Advantages Of Implementing Salesforce Marketing Cloud In An Education Institution
- 32% increased revenue growth
- 30% increased customer satisfaction
- 23% increased return on investment (ROI)
- 23% increased customer retention rates
- 23% increased customer acquisition (i.e. audience and/or list growth)
If you wish to implement Salesforce Marketing Cloud and avail the above mentioned exciting benefits which you receive from it, we at Cloudalyze can help you with it.
Cloudalyze is a Salesforce Silver Consulting Partner and Salesforce.org registered partner who are focused on offering OUTSTANDING Implementation & consulting services on the Salesforce.com platform, Salesforce.com ecosystem Apps available on the AppExchange and, Integrations between Salesforce.com and external back office process tools, like various external legacy ERP systems (Oracle, SAP), PLM Systems, Core Banking Systems and many other systems.
