Splendid ways how Salesforce Pardot is much more efficient for Lead Generation than Marketo
In our modern generation, “Marketing Automation” is a significant software which every organization must have access to automate their marketing procedures. Marketing teams utilize automation software to effectively handle complex repetitive tasks that include emails, SMS messages, social media activities, web-based promotions and advertisements, and other marketing related stuff.
Today we’ll be talking about the two most popular marketing automation software’s used worldwide being Salesforce Pardot & Marketo and see how Salesforce Pardot is way more beneficial and efficient than the latter.
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|---|---|---|
| Over All Customer Rating | out of 438 reviews | from 454 reviews |
| Operating systems: | Apple OSX, Windows, Linux | Apple OSX, Windows, Linux |
| Recommended by: | 80% of users | 79% of users |
| Operating systems: | Apple OSX, Windows, Linux | Apple OSX, Windows, Linux |
| Mobile Compatibility | Android, Windows, iOS | Android, Windows, iOS |
| Deployment: | Salesforce Pardot uses a cloud deployment model to deliver their software as a service (also known as “SAAS”). / On Premise deployment is not supported by Salesforce Pardot. | Marketo uses a cloud deployment model to deliver their software as a service (also known as “SAAS”). / On Premise deployment is not supported by Marketo. |
| Target Customer Size: | Salesforce Pardot targets organizations with 1-50 employees & less than $50 million in revenue to organizations with more than 1000 employees & $101 million in revenue. | Marketo targets organizations with 1-50 employees & less than $50 million in revenue to organizations with more than 51-1000 employees & $51-$100 million in revenue. |
| Pricing: | ||
| a) Basic Pricing: | Salesforce Pardot has an annual subscription amount which its user needs to pay. | Marketo provides a yearly subscription which needs to be paid by its users based on its edition; discounts are available for yearly subscribed customers. |
| b) Contract Term: | Salesforce Pardot provides an annual contract which needs to be renewed every year. | Marketo provides an annual contract which needs to be renewed every year. |
| c) Upfront costs: | Salesforce Pardot will charge you extra fees for product implementation, integration and training sessions. | Marketo charges an extra fee for product implementation and training sessions. |
| d) Recurring costs: | You’ll have to pay a monthly charge for every Sales Cloud Engage user license. | You need to pay premium charges for support services while using Marketo. |
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| Workflow Automation: | ||
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| Support: | ||
| Phone Support: | Salesforce Pardot provides customer service support only at Ultimate plan. | Marketo provides customer service via their “Standard” plan only. If you require worldwide customer service support, you need to purchase their premium package plan. |
| Online Case Submission: | Inclusive of the subscription amount paid. Live chat help support is provided for Pro and Ultimate package plans. | Inclusive of the subscription amount paid. |
| Online Support Options: | Salesforce Pardot provides an online website for help queries, web-based communities, and knowledge bases for all customers. You get access to live training sessions and customer advocates inclusive of every plan. | Marketo provides an online website for help queries, web-based communities, and knowledge bases which are inclusive of the subscription amount paid. If you’re a user of the premium plan, you’ll get access to customized support, case routing & monitoring. |
| Training: | An online web-based training guide is provided by Salesforce Pardot inclusive of the subscription amount paid. You need to purchase extra training guides and consulting if required. | Marketo provides online web-based training modules & guides all-inclusive of the subscription amount paid. |
Cons of using Marketo:
- Development of landing pages is not a seamless experience. If you change one HTML code from A to B, and if you want to build on B to develop C, Marketo will not authorize you to do that. You’ll have to start building with A again to develop version C.
- The user interface is not that good when compared with other competitors.
- Marketo is very time consuming and loads very slowly while viewing lists.
- There are a lot of software bugs detected while auto-saving. Most of the times the system deletes all the recent data saved in the email folder.
- Marketo is not as cost-effective as it increases by 4% annually.
- Insufficient email and landing page analytics.
- MSI is not open through APIs for integration with CRM other than SFDC.
- Data and analysis are very time consuming and is very complicated for us to make fast changes within our plans.
With the help of Salesforce, you can avail the following benefits:
- 32% increased revenue growth
- 30% increased customer satisfaction
- 23% increased return on investment (ROI)
- 23% increased customer retention rates
- 23% increased customer acquisition (i.e., audience and list growth)
If you wish to implement Salesforce Pardot and avail the above-mentioned exciting benefits which you receive from it, we at Cloudalyze can help you with it.
Cloudalyze is a Salesforce Silver Consulting Partner and Salesforce.org registered partner who are focused on offering OUTSTANDING Implementation & consulting services on the Salesforce.com platform, Salesforce.com ecosystem Apps available on the AppExchange and, Integrations between Salesforce.com and external back office process tools, like various external legacy ERP systems (Oracle, SAP), PLM Systems, Core Banking Systems and many other systems.
