Salesforce CRM for the Construction Industry and Engineering
Salesforce CRM can help construction and engineering firms to be more productive and efficient. It streamlines processes, eliminates redundancy, and can be scaled to meet the needs of any business.
Some industries have been able to grow again after the late 2000s recession, including engineering and construction firms. However, productivity remains a significant challenge for many in these industries. A recent study showed that construction productivity is much lower than the overall US economy, and this is a big problem for an industry where projects are getting more complex.
According to McKinsey, a lack of digitization contributes to a productivity gap, which engineering and construction companies lag significantly in compared to other industries. A survey by Roland Berger found that sales, marketing, and post-sales teams within engineering and construction companies would benefit most in terms of productivity from the digitization of data, increased access to data, automation, and connectivity.
Many construction companies still largely rely on spreadsheets, point solutions, and old-school “sticky notes” to keep track of important customer data and interactions. This can lead to lost information, wasted time, and a lack of ability to track progress, predict results or uncover opportunities.
A CRM system can help improve your business productivity by digitizing your business. The best CRMs can manage customer information effectively and help teams build strong customer relationships. Salesforce has helped many companies in the engineering and construction fields digitize their businesses with our #1 CRM. To understand how we do it, here are four ways that implementing a CRM can improve your business:
Store your data in a central location
Store your data in one central location so you can access it easily. This includes data on current and past projects, bids, clients, suppliers, subcontractors, and partners.
Boost productivity from start to finish
Get work done faster from start to finish and keep track of all your projects easily by avoiding email clutter, minimizing paperwork, and streamlining schedules and budgets.
Superlative visibility and insights
The platform provides a way to improve visibility and insights, generate real-time project reports, create forecasts, and assess profitability.
Salesforce is easy to configure to meet the specific needs of your business as it grows, including key integrations that work seamlessly with other systems.
An impactful CRM can help engineering and construction organizations unlock the advantages of digital collaboration, on-site execution, and back-office data integration.
Marketing Operations Manager
As a Marketing Operations Manager at Cloudalyze, I take care of content marketing, digital marketing, & graphic design. I also have the opportunity to collaborate cross-departmentally to improve internal marketing processes, create marketing enablement strategies, and weigh in on our go-to-market strategy. My life at Cloudalyze allows me to do a variety of things but being able to grow in a Salesforce Partner organization with the best talent and a revolutionary solution is what makes this a labor of love for me. As an operations manager at Cloudalyze, some of the things I look for in my work here is a belief, curiosity, creativity, tenacity, a strong work ethic, a provocative thinker, and a strong personality.