Einstein GPT is a technology developed by Salesforce that combines their own AI models with generative AI technology from a variety of partners, using real-time data from the Salesforce Data Cloud. By utilizing Einstein GPT, customers are able to easily connect their customer data to advanced AI models from OpenAI or other external sources. This allows for the creation of content that can adapt to changing customer information and needs in real-time, all within the Salesforce CRM using natural-language prompts.

“Marc Benioff, the CEO of Salesforce, stated that the world is currently undergoing a significant technological shift due to the emergence of real-time technologies and generative AI. This shift is occurring at a crucial moment as companies are striving to connect with their customers in more intelligent, automated, and personalized ways. Salesforce’s Einstein GPT, which is integrated into all of their clouds as well as Tableau, MuleSoft, and Slack, is an additional avenue through which they are facilitating access to the AI future for all their customers. They have also announced plans to integrate with OpenAI upon launch.”

“Sam Altman, the CEO of OpenAI, expressed enthusiasm about the potential for applying the power of OpenAI’s technology to CRM. He believes that this will enable more people to benefit from the technology and will also provide valuable insights into real-world usage, which is essential for the responsible development and deployment of AI. Salesforce shares this belief with OpenAI, making this partnership more exciting.”

Salesforce Einstein is an AI platform that is built into Salesforce CRM, which allows businesses to leverage the power of AI to analyze customer data, automate routine tasks, and make more informed decisions. Einstein’s AI capabilities allow businesses to perform a range of functions, such as predictive lead scoring, recommending personalized content, and analyzing customer sentiment.

One of the most powerful features of Salesforce Einstein is its ability to analyze vast amounts of customer data to identify patterns and make predictions. For example, Einstein can analyze a customer’s purchase history, browsing behavior, and social media activity to predict which products or services they are most likely to be interested in. This information can then be used to deliver targeted marketing campaigns or personalized recommendations to the customer.

Another key feature of Salesforce Einstein is its ability to automate routine tasks, such as data entry and lead prioritization. With Einstein, businesses can reduce the time and effort required to manage their CRM data, allowing sales and marketing teams to focus on engaging with customers and closing deals

GPT (Generative Pre-trained Transformer) is an AI language model that is used to generate human-like text responses to customer queries. It is trained on large datasets of human-written text, which allows it to understand natural language and generate responses that are contextually relevant and coherent.

GPT can be integrated with CRM systems to enable businesses to automate conversations with customers, provide personalized recommendations, and even complete transactions. By using GPT, businesses can provide faster and more accurate responses to customer queries, without the need for human intervention.

“Einstein GPT” is the latest iteration of Salesforce’s AI technology, which currently delivers over 200 billion AI-powered predictions per day across the Customer 360 platform. By integrating proprietary Einstein AI models with ChatGPT or other leading large language models, customers can now use natural-language prompts to trigger powerful, time-saving automation and create personalized, AI-generated content within their CRM data. This innovative technology has been launched today.