A leading manufacturer of building material needed to transform their sales development strategies for them to grow and increase their market profitability from its key competitors. Due to the lack of an existing sales system they didn’t have the ability to seek out new opportunities. What the company required was an innovative CRM for Building Materials based on the latest technology of Salesforce for building materials as the company was very much aware that their current procedures and systems were outdated and inflexible.


The company’s leadership knew our capability. We got in touch with the CIO, COO, SVP of Sales, CMO, and the president of the organization’s international branch to start with the sales transformation procedure. The Cloudalyze team delivered results as quickly as possible in a cost-effective way. We started with an in-depth and collaborative analysis of the existing-state environment, utilizing high-impact strategic methodology. With this, we gathered internal client perspectives and feedback by helping to run workshops, participating in ridealongs, and assisting in completing a voice of the customer analysis to understand the pain points and practices that needed to be addressed.

Next, we assisted with a software evaluation and vendor selection effort to help choose the appropriate salesforce automation solution that aligned to the future vision. We also conducted cross-functional future-state design sessions to help execute on the future vision and strategy. We also took care of prototyping based on future circumstances and building usable tools in Sales Cloud. That crucial step established our vision for key stakeholders in a genuinely substantial way.

Today we are moving into Salesforce®️ for building material process and systems design. The integrated program will follow an agile delivery methodology to collaborate internal methodologies while incorporating our leading practices from our delivery framework.

The sprints addresses core functionality spanning a 360-degree view of Customer Data, Sales Opportunity Management, Marketing Automation, Sales Reporting and Dashboards, Territory Management, Sales Training, Change Management, Mobile Applications, Employee Social Networking and Collaboration, Sales Content Management, and integrations with legacy applications & databases.

After successfully providing a robust source of building material job leads and related sales opportunity data, we are in discussions to support their long-term roadmap. Our goal now is to connect the dots between sales and other business tasks to enable a full-force transformation that integrates the front and back offices.

Cloudalyze’s team includes specialists in Salesforce®️ technology, business transformation, business integration, and change management. We help organizations in streamlining end-to-end business procedures.

Today the client has a more efficient and customer-centric salesforce for building materials. The sales team has the current tools it needs to manage its sales workflow through Salesforce®️ CRM for manufacturing industry. The work has resulted in double-digit productivity gains, a better overall customer experience, more customer loyalty, and up to a 50% reduction in overall sales administration time. The salesforce CRM for building materials can now make hundreds of calls each week and is well positioned to capture more market share.