A leading manufacturer of building material needed to transform their sales development strategies. Their goal was to grow and increase their market profitability, surpassing their key competitors. However, they faced a challenge as they lacked an existing sales system. This lack of a system hindered their ability to seek out new opportunities effectively. Recognizing the outdated and inflexible nature of their current procedures and systems, the company sought an innovative CRM for Building Materials.
Their aim was to leverage the latest technology of Salesforce specifically designed for the building materials industry. By adopting this advanced CRM solution, the company intended to enhance their sales processes and gain a competitive edge.