Ideas Beyond Borders is an organization that focuses on empowering vulnerable individuals and preventing the spread of extremism. They achieve this by developing and implementing international programs that provide individuals with knowledge and information that is often suppressed by authoritarian regimes and dictatorships. Through their programs, IBB encourages youth and young adults to think critically about a range of topics, including human and civil rights, science, and reason. By doing so, they aim to empower individuals to retain their cultural identities while challenging the status quo and finding their own voice.
Unlike many anti-extremism and counter-terror organizations that focus on individuals who have already been converted to extremist ideologies, Ideas Beyond Borders focuses on empowering individuals before extremism takes root. By providing ideological alternatives and fresh information, IBB aims to prevent the spread of extremist hate and violence.
Ideas Beyond Borders faced several challenges related to donor management and marketing strategies. They were unable to identify high-profile donors and lacked a system to track donations made through Salesforce. As a result, they could not segment their contacts for targeted marketing campaigns.
The organization also struggled with managing its email marketing efforts. They were unsure of how to activate the DNC list and why some of their emails were bouncing back. Additionally, they lacked the ability to analyze email marketing data through Salesforce via Mail Chimp.
To address these issues, Ideas Beyond Borders needed a more robust donor management system that would allow them to track donations, segment contacts, and manage tasks for donor managers. They also required a more streamlined email marketing process, including DNC list activation and analytics capabilities.
Great to hear that Cloudalyze was able to help Ideas Beyond Borders with their donor acknowledgment process and Salesforce integration. It sounds like the implemented solutions have made a big impact on their donor management and marketing strategies.
By automating the acknowledgment process for high-profile donors and setting up email alerts for new donations, Ideas Beyond Borders can now easily track and manage their donor relationships. With their audience list and unsubscribes data synced between Salesforce and Mail Chimp, they have a better understanding of their subscriber engagement and can segment their donors for more targeted marketing campaigns. The ability to send personalized automated acknowledgments for donations received from different channels such as GoFundMe, Facebook, and PayPal will help strengthen their donor relationships even further. Overall, these enhancements should help them better engage with their supporters and continue their important work towards preventing extremism and promoting knowledge empowerment.
Ideas Beyond Borders are now able to create 80% Automation of List Creation and Segmentation (Marketing). They also have an improved 30% Efficiency and 60% Improvement in Donor Retention.