NanaWall is a pioneering company in the field of operable glass wall systems. They are the sole provider of a genuine glass wall solution that is customized to meet the needs of architects, homeowners, and commercial businesses alike. The NanaWall brand continues to lead in terms of performance, beauty, and durability. The company is privately held and generates revenues exceeding 60 million dollars annually. They have multiple regional sales offices, sales partners, and installation partners. Additionally, their CPQ processes and tool are complex and closely integrated with Salesforce.com CRM. NanaWall operates from multiple manufacturing locations and utilizes multiple shipping vendors.
Industry
Building Materials
Go Live Date
Dec 12, 2012
Nana Wall is conducting an audit of their current Salesforce setup in order to identify any areas where best practices are not being followed. They will then implement a program for ongoing improvement and support, with a focus on enhancing the Marketing Cloud, Sales Cloud, CPQ, Service Cloud, and external integrations.
- Pain Points: NanaWall was experiencing a few challenges, including a low adoption rate by their sales team, inadequate utilization of Salesforce’s capabilities, and inconsistent application of CRM best practices. Additionally, they lacked confidence in the accuracy of their data.
- Customer Vision for CRM: The customer’s vision for their CRM system is to utilize the Salesforce.com platform in order to enhance efficiencies through the capture, analysis, and management of data. They seek to achieve this by improving visibility in areas such as marketing and sales processes, installation and customer service processes, manufacture and fulfillment processes, as well as other supportive business processes.
Cloudalyze assisted NanaWall IT in redesigning their Salesforce architecture. They achieved this by abandoning the use of multiple custom objects that were incorrectly configured and replacing them with standard out-of-the-box functionality. As a result, this facilitated the usage of various CRM best practices, improved data accuracy, provided management with better visibility, and drove user adoption across the board.
