Salesforce, the global leader in CRM, has introduced its latest generative AI product offerings: Marketing GPT and Commerce GPT. These innovations combine generative AI with real-time data from Data Cloud, transforming how companies connect with their customers. By leveraging the power of generative AI, Salesforce aims to enable marketers to create personalized emails, smarter audience segments, and marketing journeys with Marketing Cloud GPT. Additionally, Commerce Cloud GPT empowers brands to deliver personalized shopping experiences and customized offers that adapt to their customers’ needs through GPT-powered dynamic buying journeys.

Generative AI has the potential to accelerate productivity and drive efficiency for businesses. A significant majority of marketers believe that generative AI will transform their role and allow them to focus on more strategic work. However, marketers also express concerns regarding accuracy, quality, and the need for trusted customer data for generative AI to work effectively.

Marketing GPT:

With Marketing GPT, marketers gain the ability to automatically generate personalized emails, create smarter audience segments, and design dynamic marketing journeys. By leveraging generative AI and trusted first-party data from Data Cloud, marketers can work smarter and achieve better results. The key features of Marketing GPT include:

1. Segment Creation: Marketers can create audience segments quickly and enhance targeting using natural language prompts and AI-driven recommendations based on trusted data from Data Cloud.
2. Email Content Creation: This feature automates the generation of personalized emails, leading to improved testing and engagement for marketers.
3. Segment Intelligence for Data Cloud: Marketers can achieve a more comprehensive view of audience engagement by automatically connecting first-party data, revenue data, and third-party paid media data, enabling better marketing ROI.
4. Rapid Identity Resolution, Segmentation, and Engagement: This feature resolves customer identities, refreshes segments in Data Cloud, and ensures up-to-date accuracy, enabling marketers to deliver the right message at the right time.
5. Typeface Integration: Marketing GPT integrates with Typeface’s generative AI content platform, allowing marketers to create contextual visual assets for multi-channel campaigns based on specific brand voice, style guides, and messaging.

Commerce GPT:

Commerce GPT enables brands to deliver customized commerce experiences throughout the buyer’s journey using auto-generated insights and recommendations based on unified real-time data from Data Cloud. The key features of Commerce GPT include:

1. Goals-Based Commerce: Businesses can automate growth and conversion strategies while maximizing merchant productivity. Goals-Based Commerce empowers businesses to set targets and goals, providing actionable insights and recommendations on how to meet them. It leverages Data Cloud, Einstein AI, and Flow to offer recommendations tailored to delivering desired outcomes.
2. Dynamic Product Descriptions: This feature automatically fills in missing catalog data for merchants, revolutionizing the customer experience with auto-generated product descriptions that are tailored to each buyer.
3. Commerce Concierge: Brands can redefine shopping and loyalty by using Commerce Concierge to power personalized, engaging conversations. It helps shoppers discover products effortlessly through natural language interactions across various channels, including digital storefronts and messaging apps.

Salesforce Ecosystem and Availability:

Salesforce partners, including DEPT®, Media.Monks, NeuraFlash, and Slalom are building a generative AI ecosystem with accelerators, large language and data models, and integrations to help businesses implement Marketing GPT and Commerce GPT with reduced cost and complexity.

Availability of the features mentioned:

Conclusion:

Salesforce’s Marketing GPT and Commerce GPT, fueled by trusted data and generative AI, offer businesses the opportunity to revolutionize customer interactions, improve employee productivity, and deliver personalized customer experiences at scale. With these advancements, companies can harness the power of AI, data, and CRM to enhance efficiency, increase productivity, and strengthen customer loyalty.

Chinmay Bonde
Marketing Operations Manager

As a Marketing Operations Manager at Cloudalyze, I take care of content marketing, digital marketing, & graphic design. I also have the opportunity to collaborate cross-departmentally to improve internal marketing processes, create marketing enablement strategies, and weigh in on our go-to-market strategy. My life at Cloudalyze allows me to do a variety of things but being able to grow in a Salesforce Partner organization with the best talent and a revolutionary solution is what makes this a labor of love for me. As an operations manager at Cloudalyze, some of the things I look for in my work here is a belief, curiosity, creativity, tenacity, a strong work ethic, provocative thinker, and a strong personality.